The Flex On / Flex Off Framework

The Daily System for Dads Who Show Up Whether Their Kids Are With Them or Not

Every single day, this framework starts with three questions. Answer them honestly. Then get 100 ways to show up better as a dad that actually fits into your life.

DadderUp - The Flex On Flex Off Framework Mockup

Free Resource

The Flex On / Flex Off Framework

What’s Inside (See below)

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Free Resource

Flex On Flex Off Framework

What’s Inside

The Reality Most Dads Aren’t Ready For

Fatherhood isn’t naturally structured or predictable. This helps to give you a system that you can use to make that possible.

What To Do When You're Not With Your Child

Most dads think working on fatherhood means only doing actions with your kid. This shows you what to do when you're alone.

The Small Actions That Actually Matter

It’s not the big moments. It’s how you show up daily. Your consistency, patience, and presence are what your kids experience.

Why Your Actions Matter More Than Your Words

Your kids are always watching. How you respond and handle situations shapes them more than anything you say.

The Shift From Just Being There to Actually Showing Up

Most dads are physically present but mentally elsewhere. This helps you become more intentional and connected at home.

100 Actions Dad Can Take

Built for real dads who are looking to improve their connection with their child on their own terms.

Andrew Russell Headshot

Meet Andrew Russell

Founder of DadderUp

Before you download this, you should know who wrote it.

I’m Andrew. I’m a dad of two. I’ve had every one of the 50 moments in this playbook. The ones where I got it right, and the ones I’m still working on.

This isn’t written by a parenting expert. It’s written by a dad who wishes someone had handed him this when he first walked out of the hospital with a newborn. Built from real moments. Real mistakes. Real lessons I paid for so you don’t have to.

– Andrew

When you’re ready for more than a playbook

DadderUp is built for all dads, new ones included. The ANCHOR Assessment takes 2 minutes and tells you exactly where to focus right now. For most new dads, it’s Presence — but the quiz might surprise you. If the Playbook resonates, the app is where it goes from theory to habit.