The Dad You Think You Are Isn’t Always The Dad They Experience.

50 lessons built from real moments, real mistakes that most dads learn too late. So you can lead, connect, and stop going through fatherhood on autopilot.
The New Dads Playbook Mockup

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The New Dads Playbook

What’s Inside (See below)

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The New Dads Playbook

What’s Inside

The First 90 Days — What Actually Matters

What you’re being told matters that doesn’t, and the 4 non-negotiables to protect fiercely in the first year. Hint: one of them is sleep. The other three aren’t what you think.

50 Lessons Most Dads Learn Too Late

The core of the playbook. 50 specific moments — the ones I got right, and the ones I’m still working on. Every lesson has a line of action under it.

The Silent Split

The invisible shift that happens between you and your partner in Month 2 that no one warns you about. How to see it coming, and how to stay on the same team.

The Identity Reset

Who you were vs. who you are now, and why most new dads grieve this without naming it. The 15-minute exercise that turns the grief into a compass.

Presence vs. Proximity — The Distinction That Changes Everything

Most dads think they’re present. Their kids disagree. Here’s the test I run on myself to know which side of that line I’m on.

The Flex Dad Corner

If you’re a stepfather or blended-family dad, the rules are different. The three mistakes that destroy trust fastest, and the one move that builds it back.

Andrew Russell Headshot

Meet Andrew Russell

Founder of DadderUp

Before you download this, you should know who wrote it.

I’m Andrew. I’m a dad of two. I’ve had every one of the 50 moments in this playbook. The ones where I got it right, and the ones I’m still working on.

This isn’t written by a parenting expert. It’s written by a dad who wishes someone had handed him this when he first walked out of the hospital with a newborn. Built from real moments. Real mistakes. Real lessons I paid for so you don’t have to.

– Andrew